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What’s your TRUE customer lifetime value (LTV)? – DCF provides the answer

Posted by madhukv (expert) on November 29, 2016 App analytics Web analytics

“This post offers a new way to calculate LTV based on discounted cash flow analysis that takes into account the risks associated with revenue that is far off in the future, and the time value of money. The resulting LTV can help companies better understand and manage their future revenue streams and it much more accurately reflects what an investor would pay for that future flow of cash.”

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